It is no secret that consumers seek video-based platforms for content consumption and organizational growth. In fact, 62% of users in the US access YouTube daily. For affiliate marketing, video social platforms like YouTube and TikTok present solid opportunities for individuals to generate substantial income while elevating campaigns on behalf of businesses.
So, what is this marketing practice, and how can you start earning income through video-based promotions? Continue reading to learn more about affiliate marketing on YouTube and TikTok and how you can get a head start as an affiliate.
What Is Affiliate Marketing?
Affiliate marketing is getting paid to promote a company’s products or services. As a content creator, you place a link on your channel and within your content for audiences to click. When someone clicks on your link, it directs them to a site where they can make a purchase.
As the promoter, you receive a percentage of all purchases made through your links. While the end goal is to generate sales, some affiliate programs reward marketers for account sign-ups, free trial requests, and app downloads.
How popular is this marketing arrangement? A Forrester report showed that 81% of advertisers rely on affiliate marketing as an important or very important aspect of their overall marketing strategies. On top of that, 15% of the digital media industry’s revenue comes from affiliate-based practices.
Best of all, most affiliate programs are free to join, although becoming a successful affiliate marketer takes time and continuous learning.
How Can You Leverage Affiliate Marketing on YouTube?
Affiliate marketing on YouTube does not differ drastically from other affiliate forms of marketing. The process involves promoting brands by creating videos that reward viewers for clicking on links. Since YouTube has over 1.86 billion worldwide users, it makes sense for affiliate marketers to appeal to a broad audience through this platform.
3 Tips to Become a YouTube Affiliate Marketer
Use these tips to get started as a YouTube affiliate marketer.
1. Create Engaging Content
Incentivizing audiences to take action requires you to create engaging content that appeals to your target market. To get started, follow these steps:
- Perform research on popular trends
- Examine other channels in your niche
- Ask for audience feedback
Having the information you need will make it easier to create quality videos that thoroughly assess a brand’s product and services for your target audience.
Consider using YouTube shorts, which are vertical videos that last for 60 seconds at most. They have exploded in popularity, with 1.5 billion users logging in to use the feature as of June 2022. The key is to upload product review snippets with clear calls to action.
2. Select a Specific Type of Content
YouTube has numerous segments for videos on all topics, so use your creativity when determining what types of video content you want to create. For example, you could produce tutorials to examine complicated products, product reviews to provide honest assessments, or unboxing videos to draw in fans of a particular product. After choosing your focus, consider how you can incorporate affiliate links to your products in your videos.
3. Follow Federal Guidelines
According to the Federal Trade Commission, affiliate marketers must disclose that they receive payment for product or service promotion. The purpose of this rule is to establish transparency in advertising and keep consumers informed.
3 Ways to Become an Affiliate Marketer on TikTok
Affiliate marketing on TikTok is more complex. The social app does not allow users to include affiliate links in their videos. However, there are ways around this restriction.
1. Upgrade to a Business Account
When you create a free business account, you can place clickable links in your profile. To keep followers engaged, update your link whenever you post about a new product.
2. Focus on Tutorials and Demos
TikTok is an excellent way to showcase tutorial-based videos for promotional marketing. Whether you’re cooking, trying new makeup techniques, or performing workout routines, this social platform can help bring your brand to life. You can take your viewers through detailed product demonstrations, offering an in-depth look at what your brand offers and recommends.
3. Use Hashtags Creatively
Hashtags can streamline content and provide relevant material to the right audience. Additionally, they help algorithms identify which users are interested in what content. Other advantages of hashtag use include increased content visibility, improved audience engagement, and proper video categorization.
Become an Affiliate with RoundSky
Affiliate marketing on YouTube and TikTok can become a reliable method for you to generate sales and earn cash from an Affiliate Program like Round Sky. If you’re an aspiring affiliate in the loan sector, RoundSky wants to hear from you.