How to Generate Payday Loan Leads Fast As An Affiliate

Did you know that as many as 12 million Americans take out a payday loan every year? Nearly everyone experiences money problems, and payday loans are often the solution, offering quick access to funds between paychecks. Many people utilize this product every day and there is potential to earn a commission when referring such customers to payday loan lenders online.

This is what marketing affiliates is – as an affiliate, you act as a voice for a lead generator such as Round Sky (a company working with 50+ lenders) and help them attract more borrowers in exchange for commission payments from Round Sky.

How Payday Loan Affiliate Marketing Works

Many affiliate marketers turn to the payday loan industry because this niche is recession-proof. An affiliate marketer works with a particular lead generator, such as Round Sky, a company with over 50 lenders, and refers to them consumers who may be interested in a loan and in exchange Round Sky pays a handsome commission for each qualified consumer sent over.

As an affiliate, you refer people by spreading awareness of the various loans that are available through various marketing methods, such as search engine optimization (SEO), pay-per-click marketing (PPC), email marketing, your own blog or website, etc. a process called payday loan lead generation.

In this relation the benefit for Round Sky is that their lenders get to issue more loans and grow their book of business and the benefit for you is that you get a steady paycheck for referring consumers who may be interested in the loan product(s), a win-win agreement.

How to Generate Payday Loan Leads: 8 Strategies

There are many ways a payday market affiliate can generate loan leads. Explore these eight strategies to determine what might work for you.

1. Understanding Your Audience

First and foremost, you need to understand the audience you are targeting to be successful with your affiliate marketing efforts. You need to know your audience and why they choose you to listen to. Establishing and approaching a specific audience is essential; otherwise, you’ll be trying to reach too many people and will be competing with too many other unrelated advertisers for the user’s attention.

The best way to curate a proper picture of your audience is to analyze various factors of people who use payday loans. Examine different factors like age, location, and education level. How do they like to communicate? What type of ads do they respond to? What will they search for online if they need a payday loan? Try to market to these consumers and anticipate what they’ll search for and respond to. These aforementioned items will help you better understand your audience to build your marketing plan.

2. Write or Generate Relevant Content

One of the best ways to get people’s attention is through content, which is why content marketing is important for payday loan affiliates. Content can include images, videos, blog posts, and other components that appeal to and engage your audience.

Focus on creating content that best suits your audience. For example, suppose your audience could benefit from financial education. Creating content that teaches good money-saving habits will be more effective than demonstrating how a payday loan gives you money. Through well-crafted content, you can encourage people to use your affiliate links without sounding too pushy.

3. Creating Authority and Trust

You must build trust with your audience as part of your content marketing efforts. Remember that most people who come across your content are probably researching payday loans and finding you through keywords or targeted marketing efforts.

Financial matters are serious subjects, and your audience must trust that you’re an expert in this arena or are trying to help them. Why else would they consider what you’re promoting?

Your content lets you demonstrate your knowledge about financial literacy, how best to use payday loans, and other related subjects. The more authority you demonstrate, the more people (and search engines) will trust you.

4. Using SEO

Search engine optimization, more commonly called SEO, will play a significant role in your payday loan lead generation. SEO helps your content get seen by search engines, which then ranks it higher on search engine pages. This ranking is important because many people don’t click on too many links during the research process—you need to be on the first page of the results or else the volume you’ll receive from search engines will be paltry.

You can achieve this aim by providing quality content and using the specific keywords in your content that you are trying to rank for — because consumers will ultimately plug in just those few keyword phrases into the search input box at the search engine’s website. Think “how to get a payday loan” or “payday loans near me.”

Another branch of SEO is localized, which focuses on where the consumer is located or where the lenders operate. To target local individuals, you use keywords that include the state or city where the lender issues loans. This effort helps to narrow your audience, making it easier to attract local attention versus competing with everyone on the internet.

5. Utilizing Multiple Communication Channels

Engaging with your audience is essential for building relationships. Using multiple forms of communication will help build strong relationships and establish trust. Communicating with your audience through various social media platforms, emails, and newsletters can all count as content marketing because you’re sharing your content with them.

Payday affiliate marketing through a phone

For example, to engage with your audience, you can:

Post on social media and respond to comments
Provide helpful financial lessons through newsletters
Show a round-up of the things you’ve published recently
Answer common questions you get about payday loans

6. Ensuring Affiliate Links Are Easy to Access

This concept may seem obvious, but your audience should be able to easily access the links you share. People don’t want to search through pages or click multiple links before visiting the affiliate link that you are trying to promote. You can make these links easy to access by doing what’s called clear calls to action (CTA), like a hard to miss link at the end of an article that directs the consumers where to go for the next steps forward..

Make sure to include a CTA in all your content to grab your audience’s attention. Being directed to the link makes it more likely they’ll click, submit their information, and earn you a commission.

7. Using Real-Time Analytics

It’s important to assess whether your marketing strategies are working, so you need to pay attention to your website or marketing analytics. If you aren’t good with numbers, that’s okay—analytics show how your audience behaves and reacts to different things.

Through helpful data, you can see what kind of content is the most popular, which content results in the most commission for you, which content is least popular, etc. Your audience may prefer blog posts over videos. Not getting enough engagement on social media? Maybe there’s a better time to post. Analytics can offer these insights and support your efforts to grow your audience by providing information about measurable results in response to strategies you’re implementing.

8. Picking the Right Program

The final piece of the payday loan lead generation puzzle is to choose the right payday lead generator’s affiliate program to work with. Does the lead generator’s affiliate program pay weekly or monthly, like Round Sky, do they pay via ACH/Wire/Check/Paypal like Round Sky? Do they provide real-time statistics like Round Sky?

These are all questions you have to have answers to before selecting an affiliate program. If the partnership doesn’t benefit you, you may want to look elsewhere.

Become a Round Sky Affiliate!

At Round Sky, we understand the significant value that marketing affiliates bring. We pay out millions of dollars each year to affiliate marketers that work with us. Now that you understand how to generate payday loan leads, we encourage you to sign up for an affiliate account with us.

Signing up for our program is easy; you can earn up to $250 per lead. Our platform makes it easy to promote multiple websites in many different ways. We provide widgets that you can host on your own websites, banner ads, sample pay-per-click ads; or you can promote our websites. And if you need a custom solution, just let us know, we are happy to help!