When you are looking for a way to make passive income online, affiliate marketing can be a great opportunity to find success.
To help you grow your website into a successful affiliate marketing business, we’ve compiled a list of some of the common challenges of affiliate marketing and how to overcome them.
Challenge: Finding a Niche
We’ve stressed this over and over in some of our other articles, and we’ll stress it again: finding the right niche for your business is critical.
- Choosing your niche will help you:
- Deep-dive into your topic
- Create better, more focused content
- Reach the correct audience
- Find the right products to advertise
Selecting a niche can be a big challenge for beginners just starting. Should you pick something you love? Should you pick something profitable? What if your niche is too saturated? Or worse, what if your niche is too niche?
Our Solution: Pick Something You Like That Will Be Profitable
Just because you love collecting hand-sculpted squirrel artwork doesn’t mean it should be the niche you choose for affiliate marketing purposes. Something so specific likely doesn’t have a big enough audience to make a lot of money off commissions, and it also might not have many companies offering affiliate partnerships.
On the other hand, a broad niche like “fitness” will have much bigger and more established brands that will be difficult to compete with as a newcomer.
Additionally, only choosing a niche because you think it will be profitable can be risky. You’ll need to create content on the subject frequently, and it may be difficult to position yourself as a trustworthy expert if it’s a niche you don’t believe in or like.
A winning niche is narrow enough to allow you to go deep and isn’t too oversaturated, while also having a big enough following to be profitable.
In the case of our two examples, rather than hand-sculpted squirrel artwork, maybe your niche could be hand-sculpted artwork. Rather than fitness, perhaps you could narrow it down to fitness for stay-at-home moms.
Do your homework and find the perfect niche.
Challenge: Making Sales
The next and most difficult challenge of affiliate marketing is actually making money. With affiliate marketing, you make money off of commissions. To make commissions, you need the readers who visit your site to click the affiliate links on your web page and make a purchase.
If you’re struggling to make sales, this usually comes down to one of two problems: getting enough traffic or having your traffic convert.
Our Solution: Get More Traffic
If you’re struggling to get traffic to your website, there are plenty of ways to get more. Here are just a few:
- Run paid ads
- Use social media
- Use SEO keywords in your content to show up in searches
- Create quality content people will read
- Use internal links to other quality articles and pages to help with SEO
Start an email list and link to your website
The most critical strategy will be regularly publishing high-quality content optimized for searches. This will help you rank higher on search engines like Google and become more visible online.
Our Solution: Get Your Traffic to Convert
Once you get people on your website, you need to convince them to make a purchase. To do so, you must gain their trust by posting content such as reviews that give an honest opinion about the products you are advertising.
You can also provide discounts and coupon codes to encourage people to make a purchase. Customers are more likely to make a sale when they believe they are getting a good deal.
If your traffic still isn’t converting, you may need to re-examine your keyword strategy. Make sure that the SEO keywords you are using are driving quality traffic that has an interest in purchasing what you have to offer.
Become a Marketing Superstar
There are many challenges of affiliate marketing, but don’t let that stop you. There is nearly unlimited potential for growth if you put in the effort.
Round Sky’s affiliate marketing program offers high returns for every lead. Learn more about us and how we can help you today.