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	<title>Round Sky News</title>
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		<title>Why You Should Sell Payday Loan Leads to Round Sky</title>
		<link>http://www.roundsky.com/blog/news/2012/05/why-you-should-sell-payday-loan-leads-to-round-sky/</link>
		<comments>http://www.roundsky.com/blog/news/2012/05/why-you-should-sell-payday-loan-leads-to-round-sky/#comments</comments>
		<pubDate>Mon, 07 May 2012 18:23:45 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=185</guid>
		<description><![CDATA[Can’t believe it’s already the month of May! Welcome back to the Round Sky, Inc. blog.  Today I want to discuss why you should sign up to sell payday loan leads for us.  Whether you are an online marketer or &#8230; <a href="http://www.roundsky.com/blog/news/2012/05/why-you-should-sell-payday-loan-leads-to-round-sky/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Can’t believe it’s already the month of May! Welcome back to the <strong><a title="round sky blog" href="http://www.roundsky.com/blog/">Round Sky, Inc. blog</a></strong>.  Today I want to discuss why you should sign up to <strong>sell payday loan leads</strong> for us.  Whether you are an online marketer or a website publisher, you have the skills necessary to <strong>generate quality payday loan leads</strong>.  As an online marketer all you need is the ability to run successful search, display or email campaigns in order to <strong><a title="sell payday loan leads" href="http://www.roundsky.com/blog/news/2012/04/sell-payday-loan-leads/" target="_blank">sell payday loan leads</a></strong>.  As a website publisher, you would need experience sending traffic to a website.  The team at Round Sky can help you do the rest.</p>
<p>Website Publishers</p>
<p>Website designers, publishers, and SEO specialists have the ability to <strong>sell payday loan leads to Round Sky</strong>.  If you can create a payday loan website, we can provide you with the application coding.  You create a page for the form, place the code, and presto customers can fill out our payday loan forms on your website.  As a <strong><a title="round sky publishers" href="http://www.roundsky.com/publishers.html" target="_blank">Round Sky publisher</a></strong> you get paid every time a lead gets purchased.  Once a customer fills out our application on your website, the information is sent directly to our <strong>ping tree</strong>.  Our <strong><a title="payday loan lead buyers" href="http://www.roundsky.com/lead-buyers.html" target="_blank">payday loan lead buyers</a></strong> then bid on your lead and pay a competitive price.  You are then paid for that customer.  Think of all the extra commission you could make each month by simply sending traffic to our payday loan applications.  If you do not want to create a brand new website, you can choose to run one of our exclusive <strong>payday loan CPA offers</strong>.  Once you sign up as a publisher, we provide you with a unique URL which helps us track every lead you send us.  We also provide you with the creatives you need to run a campaign.  We will provide you with banners, email creatives, subject lines, and so on.  You place these creatives on your website, and send traffic to them.  The customer sees our offers, clicks, fills out the forms, and you get paid.</p>
<p>SEO Specialists</p>
<p>If you know search engine optimization, you can take any website and get it ranked.  Once your website is ranked, you have the ability to send tons of quality traffic to our application forms.  The more traffic you send to an offer, the more leads your page will generate, and the more money you will make.  We have fraud filters, and block publishers who send fraudulent traffic.  No co-registered or incentivized traffic is allowed.  Quality traffic is comprised on visitors who are actually interested or looking for payday loans.  As an SEO specialist you can either choose to post your leads into our ping tree or run one of our exclusive <strong>CPA payday loan offers</strong>.  What’s the difference?  If you can design and host your own website, you can post into us.  Likewise, if you have a current payday loan website where you can host our form, you can post into us.  If you prefer to place our ads on your websites, you can run one of our CPA offers.  <a title="sign up" href="http://www.roundsky.com/network/publisher-signup.html" target="_blank">Sign up</a> as a Round Sky publisher today to learn more.</p>
<p>Online Marketers</p>
<p>Have you ever run a CPC, search, display or email campaign? Then you have the ability to <strong>sell payday loan leads to Round Sky</strong>.  We provide you with the ad creatives, you place them, and we pay you per payday loan lead. <a title="sign up" href="http://www.roundsky.com/network/publisher-signup.html" target="_blank"> Sign up</a> today as a Round Sky Publisher to learn more.</p>
<p>Why Round Sky, Inc.?</p>
<p>What differentiates Round Sky from other <strong>payday loan lead generation companies</strong>?  At Round Sky you can choose between structured payouts or revenue share offers.  Our structured payouts range from $11 to $60.  If you choose to run an offer with a structured payout, you will be paid that amount every time a lead sells.  However, leads can sell for different amounts.  Our payday loan lead buyers pay anywhere from $2 to $99 for our <strong><a title="payday loan leads" href="http://www.roundsky.com/blog/paydayleads/2012/02/payday-loan-leads/" target="_blank">payday loan leads</a></strong>.  If you would like to see how much your payday loan leads are selling for, you can choose to run a revenue share offer.  This means that you will receive 90% of whatever the lead sells for.</p>
<p>As a <strong>Round Sky publisher</strong> your earning potential is never stifled.  Working with us does not mean you can’t work with other <strong>payday loan lead generation companies</strong>.  You can run our ads on your thank you pages, or run other offers on your thank you pages.  Place our ads or forms where you can, and we will pay you per lead.</p>
<p><a title="sign up" href="http://www.roundsky.com/network/publisher-signup.html" target="_blank">Sign up</a> as a Round Sky publisher today, and speak to one of our dedicated representatives who can help you maximize your earning potential.</p>
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		<title>Sell payday loan leads</title>
		<link>http://www.roundsky.com/blog/news/2012/04/sell-payday-loan-leads/</link>
		<comments>http://www.roundsky.com/blog/news/2012/04/sell-payday-loan-leads/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:55:04 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[buy payday loan leads]]></category>
		<category><![CDATA[insurance lead sellers]]></category>
		<category><![CDATA[payday lead sellers]]></category>
		<category><![CDATA[payday loan lead sellers]]></category>
		<category><![CDATA[sell payday leads]]></category>
		<category><![CDATA[sell payday loan leads]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=177</guid>
		<description><![CDATA[How can I sell more payday loan leads? Is a question I get from my affiliates all of the time.  We pay our affiliates per lead sold, which means that one of our payday loan lead buyers or insurance lead &#8230; <a href="http://www.roundsky.com/blog/news/2012/04/sell-payday-loan-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>How can I <strong><a title="sell payday loan leads" href="http://www.roundsky.com/lead-sellers.html" target="_blank">sell more payday loan leads</a></strong>? Is a question I get from my affiliates all of the time.  We pay our affiliates per lead sold, which means that one of our <strong><a title="payday loan lead buyers" href="http://www.roundsky.com/lead-buyers.html" target="_blank">payday loan lead buyers</a></strong> or <strong>insurance lead buyers</strong> have to purchase a lead generated through your efforts before you can be paid.  Our affiliates include email marketers, media buyers, search marketers, website publishers, and so on.  As an affiliate you send traffic to our “offer” which and we <strong>pay you per lead</strong>.  Round Sky, Inc. is a <strong>payday loan lead</strong> and <strong>insurance lead generation company</strong>.  We connect customers with payday loan lenders, or insurance agents/carriers.</p>
<p>Our affiliates help us generate the leads we sell to our buyers, and so we pay them for every lead sold.  However, in order to get paid our affiliates have to generate leads that sell.  How does an affiliate <strong>generate quality leads</strong>?  Unfortunately, many affiliates send fraudulent traffic to an “offer” in order to earn revenue fast.  An “offer” is another name for a website, and at <strong><a title="round sky" href="http://www.roundsky.com/" target="_blank">Round Sky</a></strong> we have seven payday loan websites, and one auto insurance website.  Whenever an affiliate submits a lead to our network it gets scored and filtered.  Any lead that scores anything over seven on the fraud scale gets filtered out.  If an affiliate submits more than 20% fraud, they are removed from our network.</p>
<p>What is a fraudulent lead?  A fraudulent lead is a lead that comes from a fake source.  Some affiliates will use fake names, addresses, phone numbers, etc. to fill out application forms in hopes of making more money.  Incentivized or co-registered leads are also banned from our network.  An incentivized lead comes from an affiliate who offers an incentive to those who fill out the website’s form.  This means that a person was given a prize of some sort in order to fill out a form.  This person is not an actual customer looking for a payday loan or insurance, they are looking for gaming points for example.  Our <strong>payday loan lead buyers</strong> and <strong>insurance lead buyers</strong> do not want these types of leads.  Co-registered leads come from affiliates who take information submitted from one form and use it to fill out multiple forms.  Again our payday lead buyers and insurance lead buyers do not want this type of lead.</p>
<p>You can <strong>sell payday loan leads</strong> at a much higher rate if you send actual customers to the websites, rather than taking part in any type of fraud.  That is the first step to creating a successful Round Sky campaign.  Next, you should focus on targeting the right audiences.  If you are an affiliate who owns a <a title="check till payday" href="http://www.checktillpayday.com/" target="_blank">payday loan website</a> or <strong><a title="insurance 60" href="http://www.insurance60.com/" target="_blank">insurance website</a></strong>, then you already have the traffic we are looking for.  Visitors to your site are looking for the services our partners can provide.  This increases the probability that a visitor to your site will convert.  Another way to increase the revenue you can make from <strong>selling payday loan leads</strong> is to optimize your campaigns.  Track your results, and start targeting the demographics that convert for you.  If you <strong>sell payday loan leads</strong> in certain states more than others, then start to block those states that do not convert.  If you<strong> sell more payday leads</strong> at night than in the morning, run your campaigns later at night.</p>
<p>As long as you are targeting the right customers, and sending legitimate traffic to our payday loan and insurance applications, you are sure to sell payday loan leads to us at a maximum rate, growing your earning potential.</p>
<p>Sign up to <strong><a title="sell payday loan leads" href="http://www.roundsky.com/lead-sellers.html" target="_blank">sell payday loan leads</a></strong> to Round Sky today!</p>
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		<title>Payday Loan Lead Generation &amp; Rap Leaf</title>
		<link>http://www.roundsky.com/blog/news/2012/04/payday-loan-lead-generation-rap-leaf/</link>
		<comments>http://www.roundsky.com/blog/news/2012/04/payday-loan-lead-generation-rap-leaf/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 17:57:43 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=171</guid>
		<description><![CDATA[How can Rap Leaf help your payday loan lending business?  Rap Leaf can help you better identify who your audience is, and help you target that audience more effectively.  Rap Leaf produces useful data based on email lists.  Here at &#8230; <a href="http://www.roundsky.com/blog/news/2012/04/payday-loan-lead-generation-rap-leaf/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>How can Rap Leaf help your <strong>payday loan lending business</strong>?  Rap Leaf can help you better identify who your audience is, and help you target that audience more effectively.  Rap Leaf produces useful data based on email lists.  Here at <a title="round sky" href="http://www.roundsky.com/" target="_blank"><strong>Round Sky, Inc</strong>.</a> we have just launched our <strong><a title="list management" href="http://www.roundsky.com/list-management.html" target="_blank">list management product</a></strong>.  We can now manage your <strong><a title="list management" href="http://www.roundsky.com/list-management.html" target="_blank">email list</a></strong>, helping you further profit from your <strong>payday</strong> <strong>lead generation</strong> efforts.</p>
<p>Rap Leaf can help optimize an email list by providing helpful social media data.  When you send <strong>bulk emails</strong> to customers, you typically work off of an email address.  This address tells you nothing about the customer behind it; therefore, you can only send generic emails with general offers based on what you know about your industry.  For example, there are generalizations made about payday loan customers.  The statistics show that more women than men apply for payday loans.  We also know that those in the lower income range are more likely to apply for a payday loan, but what if we knew more?</p>
<p>What if you could take an email address, and find out what that person’s interests are?  You could optimize your creatives, customizing them based on customer traits.  For example, if sally9876@gmail.com posts a lot of shopping links on her Facebook page, or talks about fashion a lot, you could send her a creative where you discuss how payday loans can help you take advantage of a great sale at your favorite department store.  Sally is more likely to click on your creative and apply for a loan, if she knows it can help her get the products or services she desires.</p>
<p>That is how Rap Leaf can help maximize your email marketing earning potential.  Visit <a title="rap leaf" href="https://www.rapleaf.com/how_it_works" target="_blank">Rap Leaf</a> to learn more about their revolutionary product.  To become a payday lead buyer sign up <a title="lead buyer sign up" href="http://www.roundsky.com/contact.html" target="_blank">here</a>.</p>
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		<title>Buy Payday Leads from Targeted Audiences</title>
		<link>http://www.roundsky.com/blog/news/2012/04/buy-payday-leads-from-targeted-audiences/</link>
		<comments>http://www.roundsky.com/blog/news/2012/04/buy-payday-leads-from-targeted-audiences/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 17:40:00 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=167</guid>
		<description><![CDATA[Anyone who has ever run an advertising campaign will tell you that discovering and then targeting your audience is most important.  You must first establish who your “audience” is, and then figure out ways to send them your messages.  Your &#8230; <a href="http://www.roundsky.com/blog/news/2012/04/buy-payday-leads-from-targeted-audiences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Anyone who has ever run an advertising campaign will tell you that discovering and then targeting your audience is most important.  You must first establish who your “audience” is, and then figure out ways to send them your messages.  Your audience in the business world refers to your potential customers.  As an advertiser you are attempting to send your ads to customers who have a higher likelihood of purchasing your products or services.  As a <strong>payday loan lead buyer</strong> you are looking to reach customers in need of short term lending.</p>
<p>You <strong>buy payday leads</strong> in order to gain access to customers looking to apply for a payday loan.  As a <strong>payday leads generation company</strong> Round Sky Inc.  uses many advertising platforms to send optimized traffic to payday loan applications.  This traffic has been targeted based on their browsing behaviors, and other qualifying factors.  Once these qualified leads come in, we deliver them to our partners who <strong>buy payday loan leads</strong>.  Those in the <strong>payday loan lending industry</strong> <strong>buy payday leads</strong> in order to grow their business.  Online marketing can get expensive very quickly, but working with a <strong><a title="round sky" href="http://www.roundsky.com/" target="_blank">payday loan lead generation company</a></strong> eliminates advertising costs.  At <strong><a title="inc 500" href="http://www.inc.com/inc5000/profile/round-sky" target="_blank">Round Sky, Inc.</a></strong> we do the advertising for you.  We work with <strong><a title="lead sellers" href="http://www.roundsky.com/lead-sellers.html" target="_blank">affiliate networks</a></strong> and <strong>payday loan website publishers</strong> to generate customers for you.   Whenever you wish to <strong>buy payday leads</strong>, you simply log in to your account, and bid on the <strong>payday loan leads</strong> that meet your criteria.  Each payday loan lender establishes their own criteria by setting up filters for everything from states to the incomes which they want to target.</p>
<p>Filters help <strong>payday lead buyers</strong> optimize their campaigns, by only targeting those customers which they can lend to.  Our real-time lead auction, allows our <strong>payday loan lead buyers</strong> to bid on <strong>payday leads</strong> that have met their criteria.  Your criteria should be a representation of your target audience.  For example, if you can only lend payday loans in the state of California, you should only <strong><a title="buy payday leads" href="http://www.roundsky.com/blog/news/2012/04/buy-payday-loan-leads/" target="_blank">buy payday leads</a></strong> from customers in California correct?  When setting up your lead buyer filters, you should filter out any leads that may come from states outside of California.  The same is true for payday loan lenders who only wish to lend to those with incomes over a certain amount.  For example, if you only want to provide a payday loan to someone who makes at least $30,000 a year, then should only <strong><a title="buy payday leads" href="http://www.roundsky.com/lead-buyers.html" target="_blank">buy payday leads</a></strong> with incomes of that amount.  Set your filters so that you only receive customers who make at least $30,000 a year.  This will maximize your earning potential, and help you grow your payday loan lending business.</p>
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			<wfw:commentRss>http://www.roundsky.com/blog/news/2012/04/buy-payday-leads-from-targeted-audiences/feed/</wfw:commentRss>
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		<title>Buy Payday Loan Leads</title>
		<link>http://www.roundsky.com/blog/news/2012/04/buy-payday-loan-leads/</link>
		<comments>http://www.roundsky.com/blog/news/2012/04/buy-payday-loan-leads/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 21:37:45 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=159</guid>
		<description><![CDATA[Why should you buy payday loan leads?  The economy isn’t getting any better, but that is not exactly bad news for the online payday loan industry.  However, in order to maximize your earning potential you do need access to payday &#8230; <a href="http://www.roundsky.com/blog/news/2012/04/buy-payday-loan-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Why should you <strong><a title="buy payday loan leads" href="http://www.roundsky.com/lead-buyers.html" target="_blank">buy payday loan leads</a></strong>?  The economy isn’t getting any better, but that is not exactly bad news for the <strong>online payday loan industry</strong>.  However, in order to maximize your earning potential you do need access to payday loan customers.  At <strong><a title="Round Sky" href="http://www.roundsky.com/" target="_blank">Round Sky, Inc.</a></strong> we can grant you access to over <strong>20,000 payday loan leads</strong> each day.  We do not accept any co-registered or incentivized leads, so our leads come from actual payday loan customers.</p>
<p>We all know that leads produce more business, and that quality leads increase profits, but how do you purchase payday loan leads?  At Round Sky, Inc. we make <strong>lead buying</strong> easy.  We work with a <strong>ping tree</strong>, which allows for real-time lead delivery and bidding.  Our payday loan lead buyers set up filters, which establish what types of leads the buyer is looking for.  We work with <strong>OLA</strong>, and know payday loan regulations.  Whether you are a payday lender in one state, a handful of states, or across the United States you can customize your filters.  Only receive leads from states you can lend in, makes sense doesn’t it?</p>
<p>Why is real-time so important?  As a <strong>payday loan lead buyer</strong> you want to have access to leads as they come in, and a chance at the best leads.  You want to know what’s happening with your bids, so you can make accurate decisions instead of educated guesses.  Our <strong>payday loan leads</strong> are also always fresh.  At Round Sky we only sell our leads once, so you never have to worry about buying a used lead.</p>
<p><strong><a title="Contact Us" href="http://www.roundsky.com/contact.html" target="_blank">Contact us</a></strong> today to become a payday loan lead buyer, or to learn more about what we do here at Round Sky, Inc.</p>
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		<title>Buy Payday Loan Leads from Round Sky</title>
		<link>http://www.roundsky.com/blog/paydayleads/2012/04/buy-payday-loan-leads-from-round-sky/</link>
		<comments>http://www.roundsky.com/blog/paydayleads/2012/04/buy-payday-loan-leads-from-round-sky/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 20:59:18 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[PaydayLeads]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=147</guid>
		<description><![CDATA[Why should you buy payday loan leads from Round Sky?  With over 20,000 payday loan leads to choose from every day, you are destined to increase your profit and grow your business.  Our relationships with our lenders is important to &#8230; <a href="http://www.roundsky.com/blog/paydayleads/2012/04/buy-payday-loan-leads-from-round-sky/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Why should you <strong>buy payday loan leads</strong> from Round Sky?  With over <strong>20,000 payday loan leads</strong> to choose from every day, you are destined to increase your profit and grow your business.  Our relationships with our lenders is important to us, and therefore so is the quality of the leads we deliver.  We work hard to ensure that our affiliates and business partners are generating leads that our <strong>payday loan lead buyers</strong> can profit from.</p>
<p>How can leads grow your business?</p>
<p>Any business owner knows the way to grow a business is to increase revenue.  If you <strong><a title="buy payday loan leads" href="http://www.roundsky.com/lead-buyers.html" target="_blank">buy payday loan leads</a></strong>, you are paying a small percentage of what you will make on each loan you give out.  You increase revenue by acquiring more customers, and customers who are able to spend more.  There are many ways for <strong>payday loan lenders</strong> to find customers, but they don’t always come cheap.  It’s no secret that internet marketing is one of the leading ways to acquire new customers, but not all the clicks you pay for lead to a customer who you can actually lend to.  When you advertise your services on Google, Bing, or other search engines you pay every time a customer clicks on your advertisement, even if that user clicks accidently.  There are tons more clicks that come from users who will never actually take out a payday loan.  When you work with Round Sky, we do the work for you.  Our affiliates run online marketing campaigns, paying for clicks and views, then send the quality leads to us.  You only <strong>buy payday loan leads</strong> you want, so our lenders see a higher return on investment.</p>
<p><strong><a title="buy payday loan leads" href="http://www.roundsky.com/lead-buyers.html" target="_blank">Buy payday loan leads</a></strong> from Round Sky today, and start reaching your payday loan lending goals.</p>
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		<title>Round Sky First Monthly Newsletter &#8211; How to predict consumer behavior</title>
		<link>http://www.roundsky.com/blog/news/2012/04/round-sky-first-monthly-newsletter-how-to-predict-consumer-behavior/</link>
		<comments>http://www.roundsky.com/blog/news/2012/04/round-sky-first-monthly-newsletter-how-to-predict-consumer-behavior/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 12:29:42 +0000</pubDate>
		<dc:creator>Nazar</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=127</guid>
		<description><![CDATA[&#160; Hello, and welcome to the first edition of the Round Sky monthly newsletter. Our hope for the newsletter is that it will provide our clients with a little bit of insight into what we’re up to here at Round &#8230; <a href="http://www.roundsky.com/blog/news/2012/04/round-sky-first-monthly-newsletter-how-to-predict-consumer-behavior/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>Hello, and welcome to the first edition of the Round Sky monthly newsletter.</p>
<p>Our hope for the newsletter is that it will provide our clients with a little bit of insight into what we’re up to here at Round Sky.</p>
<p>In this edition of the monthly newsletter we’d like to talk about what we do a lot of here at Round Sky… data mining! With large data sets, patterns can be found, and those patterns can be used to predict behavior.</p>
<p>Many companies in our industry do data mining, but a lot of it is a bit limited. And those who do datamining tend to stick to the simple stuff like:</p>
<ol>
<li>Google looks at past and current browsing behavior to predict future behavior.For example if you’re searching for mountain bikes, over the next 24-48 hours Google will show you ads for mountain bikes on many of the future sites that you visit.…They are able to identify your interests by studying your browsing history, what you have searched for and clicked on.</li>
<li>YouTube looks at what you’re viewing now to suggest what you would like to view next.</li>
<li>Amazon suggests things for you to buy that are relatively similar to what you’re buying right now.</li>
<li>Etc…</li>
</ol>
<p><strong>Here’s where we changed things up a little:</strong></p>
<p>When someone applies for a payday loan, we know a lot about them:</p>
<ol>
<li>What zip code they live in.</li>
<li>If they rent or own their home</li>
<li>What their monthly income is</li>
<li>Who they bank with</li>
<li>etc.</li>
</ol>
<p>Our ever eager team found a way to put this data to AMAZING use. It’s common knowledge that a customer who applies for one payday loan is likely to look for another loan sometime in the future. The value in this datamining situation is knowing WHEN the customer will apply for a loan again, and if they will be a GOOD customer.</p>
<p><strong>Here’s where we started thinking outside the box:</strong></p>
<p>First, we experimented with adding non-standard fields to the payday loan application, such as:</p>
<ol>
<li><strong>What is your favorite color?</strong>
<p>We used application data and loan results combined with the knowledge our CEO gained from skimming a few psychology books “back in college”, to determine that the customer’s favorite color matters a lot. .For example, we determined that the choice of “white” as a favorite color was indicative of whether the customer preferred vanilla ice cream or chocolate ice cream. And since our CEO likes chocolate an executive decision was made to show all the applicants who choose white as their favorite color, a list of bullet points as to why chocolate is better.</li>
<li><strong>Draw a picture of what your mood will be tomorrow.</strong>
<p>If the applicant were to draw rainbows and butterflies, we would filter them out. Satisfied people tend to rely less on material possessions. On the other hand, if the applicant were to draw a vampire they are probably young, and in need of money to buy the latest Twilight merchandise (We’re team Edward by the way).With the increase of the popular DrawSomething app on the iTunes store, customers really responded to this portion and it absolutely befuddled Spam bots. As a result our fraud rate dropped to below 1% and we were able to place 99% of those incoming leads with buyers.One of our satisfied lenders has opted to switch from sub-id reports to focus on picture categories (Ex. “Bananas, car pictures and wizards are all converting very well, so if you can continue sending those to us we’re willing to give you better than first look pricing at our top tiers for those leads”). Our next step with this technology is to build a front end to let lenders dynamically bid on picture tags, and when this is in place picture boxes will be mandatory on all lead forms that post in to us.</li>
<li><strong>How would you describe the difference between a bicycle and a train using a 7 syllable word?
<p></strong>Customers who replied with “wtf” or “whaaaatttt” were clearly poor quality customers.Where as customers who used exactly a 7 syllable word as asked for we deemed intelligent; thus this consumer won’t be fooled and is usually a responsible borrower.</li>
<p>&nbsp;</p>
<li><strong>In essay form, describe your favorite kind of weather using numbers.</strong>If the customer leaves the section blank or puts zero, they demonstrate a fear of numbers and therefore lack the ability to keep track of money. A better customer would be able to formulate a pattern, demonstrating the ability to pay a lender back on time.</li>
</ol>
<p><strong>Next, we took these answers and began cross analysis:</strong></p>
<ol>
<li>If the consumer lives in a zip code with high insurance rates (data publicly provided by the US Department of Insurance)
<ol>
<li>and resides in an apartment (if the consumer rents his home, 70% of the time this denotes they reside in an apartment complex),</li>
<li>and banks with Chase,</li>
</ol>
<p>Then we know what they are living in a high density area, as this is where most Chase ATM machines are located, and as such are subject to peer pressure (from their neighbors) to party and drink A LOT of beer (high insurance rates), and therefore will come back multiple times for a loan.</li>
<li>If the consumer banks with Bank of America, who over charges for everything
<ol>
<li>and is over the age of 40,</li>
</ol>
<p>Then we can extrapolate that the consumer is not cost conscience (as they’re with bank of America) and therefore they can get approved for a higher amount loan, and pay a higher interest rate.</li>
<li>If the consumer has a dot (.) or underscore (_) in their email address, we were able to deduce that they would typically be a late adopter of technology, as their desired email address without the dot or the underscore was already taken, therefore they probably do not own a cell phone. We then were also able to deduce that they have right now more than likely just entered a fake email address, because they probably do not possess an email address to begin with.</li>
</ol>
<p><strong>The Algorithm:</strong></p>
<p>By combing thru the data by hand and with the help of lots of caffeine we have determined many significant patterns. We have taken our new found knowledge and programmed it into a single complex algorithm.</p>
<p>While our minds are capable of following only one thread at a time, our server farm is not as limited.</p>
<p><strong>Phase One:</strong></p>
<p>In phase one of our algorithm, it will establish the “quality” of the consumer based on the answer to the Essay question above; from that, it will have the ability to predict the time and place where the consumer will apply for a loan again (example output: Uncle Joe’s backyard, using a wireless laptop, on June 13<sup>th</sup> at 6:03PM, because Uncle Joe needs his money back right now).</p>
<p><strong>Phase Two:</strong></p>
<p>In phase two our algorithm, will be able to predict its own behavior in predicting consumer behavior, and will start writing code for itself, so that it can optimize predictive capabilities. As this algorithm reproduces itself over our network with each iteration, we’ve decided to call it RoundSkyNet.</p>
<p><strong>Phase Three:</strong></p>
<p>In phase three, the algorithm will start predicting key numbers from larger data sets. These should allow us to quickly and accurately predict lottery numbers, horse and dog race outcomes, and professional sporting event results. Our mobile app should be launched around this time which will allow quick predictions of poker, black jack and roulette outcomes. Positive results in the testing phase convinced us to move our office to Las Vegas. Once we have cleaned out the casinos with our winning streaks, we will then cease publishing this newsletter, as we will be living in mansions by the sea.</p>
<p><strong>Conclusion:</strong></p>
<p>As we conclude this newsletter we would like to invite you to give us feedback and share your excitement over our new revolutionary technology. Contact Round Sky for Payday or Insurance leads that convert.</p>
<p><strong>Thank you.</strong></p>
<p>And happy first of April.</p>
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		<title>Auto Insurance Lead Buyers</title>
		<link>http://www.roundsky.com/blog/news/2012/02/auto-insurance-lead-buyers/</link>
		<comments>http://www.roundsky.com/blog/news/2012/02/auto-insurance-lead-buyers/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 00:58:25 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=71</guid>
		<description><![CDATA[Round Sky generates auto insurance leads in addition to payday loan leads.  We sell auto insurance leads to auto insurance agents, carriers, and aggregates.  Why would a business use a lead generation company?  Lead generation companies provide a valuable service &#8230; <a href="http://www.roundsky.com/blog/news/2012/02/auto-insurance-lead-buyers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Round Sky generates <strong>auto insurance leads</strong> in addition to <strong>payday loan leads</strong>.  We <strong>sell auto insurance leads</strong> to auto insurance agents, carriers, and aggregates.  Why would a business use a <strong>lead generation company</strong>?  <strong>Lead generation companies</strong> provide a valuable service to both new and well established companies.  If you are just launching your auto insurance business you could end up spending thousands on paid advertising to <strong>generate leads</strong> that don’t pan out.</p>
<p>Round Sky has the experience to distinguish between <strong>quality lead sources</strong>, and those trying to peddle fraud.  Our fraud detection filters sift through fakes and phonies, so that our <strong>auto insurance lead buyers</strong> only receive leads they can monetize.  Signing up to be a <strong>lead buyer</strong> is easy, and we’re known for our speedy integration time.  Our <strong>auto insurance lead buyers</strong> have access to an easy to use interface, which allows each user to be hands on.  With Round Sky you get to decide how much you <strong>pay per lead</strong>, setting maximum and minimum bidding prices.  We work with lead buyers who have varying budget sizes.  You can buy as many or as few <strong>auto insurance lead</strong>s as you desire.</p>
<p>What can leads do for your business?</p>
<p>Leads are to an auto insurance company what a bunch of hungry customers would mean to a restaurant owner.  We find consumers looking for auto insurance coverage, and send them directly to your business.  Instead of paying for clicks on website ads, you are paying for actual customers.  We create tailored applications including all the information our lead buyers require in order to make a sale.  Our lead buyers are then able to view portions of the data, only <strong>purchasing auto insurance leads</strong> they feel they can profit from.</p>
<p>Using Round Sky for your lead generation can save you hundreds to thousands of dollars on internet marketing efforts.  Our affiliates, SEO specialists, and email marketers do all the work for you.  Sign up to buy <strong>auto insurance leads from Round Sky</strong> today.</p>
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		<title>Insurance Leads</title>
		<link>http://www.roundsky.com/blog/news/2012/02/insurance-leads/</link>
		<comments>http://www.roundsky.com/blog/news/2012/02/insurance-leads/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 00:48:20 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PaydayLeads]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=63</guid>
		<description><![CDATA[Insurance leads are hard to come by these days, unless you’re a lead generation company like Round Sky.  I have many friends in the insurance industry, and they have all reached out to me lately in need of quality insurance &#8230; <a href="http://www.roundsky.com/blog/news/2012/02/insurance-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Insurance leads</strong> are hard to come by these days, unless you’re a lead generation company like <strong><a title="round sky" href="http://www.roundsky.com/" target="_blank">Round Sky</a></strong>.  I have many friends in the insurance industry, and they have all reached out to me lately in need of quality insurance leads.  A lot of my clients have attempted to work with some sort of <strong><a title="lead generation company" href="http://www.roundsky.com/" target="_blank">insurance lead generation company</a></strong> in the past, only to be left disappointed.  They were very reluctant to give lead generation another shot, but they were glad they did.</p>
<p>What makes Round Sky, Inc. different from our competitors?  We care about the quality of our <strong><a title="contact us for leads" href="http://www.roundsky.com/contact.html" target="_blank">insurance leads</a></strong>.  A lot of lead generation companies focus on the bottom line.  They want to make a lot of money, and they want to make it now.  While our competitors may focus on quantity, at Round Sky we prefer to focus on quality.  We work hard to make sure that the quality of our leads are up to the standards of our <strong><a title="sign up today" href="http://www.roundsky.com/contact.html" target="_blank">insurance carriers</a></strong>.  We use state of the art fraud detection to filter out any fraudulent leads.  In our industry there are a lot of people who attempt to submit fraud for a profit.  Whether it’s a fake name, wrong address, etc. our fraud filters will reject the lead before our insurance carriers ever see it.</p>
<p>Why <strong>lead generation</strong> is so helpful</p>
<p>Depending on how long you have been in the insurance business, you have probably tried many different ways to generate business.  You may have used flyers, email campaigns, paid advertising, internet marketing, commercials, etc. but still didn’t acquire the amount of traffic you need to be profitable.  Round Sky can get you the customer traffic you are looking for.  Internet marketing is one of the best ways, if not the best way, to get <strong><a title="insurance leads" href="http://www.roundsky.com/lead-buyers.html" target="_blank">insurance leads</a></strong>.  People spend most of their time on the internet, which makes it a prime place to grab their attention.  At Round Sky our affiliates work to attract prospective insurance buyers to your agency.  We create special offers, advertisements, and campaigns that target your specific audience.</p>
<p>Why Round Sky for Insurance Leads?</p>
<p>There is no commitment on your part.  There is no fee for access to our leads.  You pay for the insurance leads that meet your criteria.  Our insurance carriers, <strong><a title="buy insurance leads" href="http://www.roundsky.com/lead-buyers.html">insurance agents</a></strong> and aggregates only purchase the insurance leads they want.  You set the bid prices, and buy what you feel comfortable buying.  We produce high volume, we use fraud detection technology to filter leads, and our interface is extensive yet easy to use.  Our business partners are able to filter leads in real-time, and upload their lead returns in a variety of formats.</p>
<p>Contact us today and learn more about Round Sky and <strong>insurance lead generation.</strong></p>
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		<title>Payday Leads</title>
		<link>http://www.roundsky.com/blog/news/2012/02/payday-leads/</link>
		<comments>http://www.roundsky.com/blog/news/2012/02/payday-leads/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:35:43 +0000</pubDate>
		<dc:creator>michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.roundsky.com/blog/?p=57</guid>
		<description><![CDATA[Do you buy payday leads or sell payday leads?  If you do then you know how difficult it can be.  As a payday lead buyer you can either do your own lead generation, or look to a lead generation company &#8230; <a href="http://www.roundsky.com/blog/news/2012/02/payday-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Do you <strong><a title="buy payday loan leads" href="http://www.roundsky.com/lead-buyers.html" target="_blank">buy payday leads</a></strong> or <strong>sell payday leads</strong>?  If you do then you know how difficult it can be.  As a <strong><a title="lead buyer" href="http://www.roundsky.com/lead-buyers.html" target="_blank">payday lead buyer</a></strong> you can either do your own <strong>lead generation</strong>, or look to a <strong>lead generation company</strong> like Round Sky.  We operate in a highly competitive industry, so getting fresh quality leads can prove to be challenging.  Many lead generation companies operate under lose guidelines, but at Round Sky we hold ourselves to higher standards.</p>
<p>&nbsp;</p>
<p>As members of the <strong>OLA (Online Lenders alliance)</strong> we actively participate in member matters.  We keep current on payday lending regulations and payday loan industry news.  We understand the government standards to which our lenders are held, and so we abide by all laws and regulations.  Our <strong><a title="payday lead sellers" href="http://www.roundsky.com/lead-sellers.html" target="_blank">Payday Leads sellers</a></strong> only target those states to which <strong>payday loan lenders</strong> can legally lend.  Our advertisements include information on fees and interest, so that payday loan customers are aware of how much they are borrowing.</p>
<p>At Round Sky we know that our lenders want fresh leads, so our <strong>payday leads</strong> are always delivered in real-time.  We also only sell a lead once, so <strong>payday leads</strong> are only viewed by one lender once purchased.  Our anti-fraud technology also saves our payday lenders time.  If you’ve worked with lead generation companies before, you have probably encountered fraudulent leads.  A fraudulent lead contains false information, sometimes filled out by a customer for payment.  At Round Sky we only accept non-incentivized and no-co reg traffic.  This is to ensure that the customers that fill out our payday loan forms are actually looking for short-term lending.</p>
<p>Our <strong><a title="payday lead sellers" href="http://www.roundsky.com/lead-sellers.html" target="_blank">payday leads sellers</a></strong> generate leads using many different avenues.  Our <strong>PPC</strong> buyers have experience bidding on industry keywords, so our lead buyers don’t have to worry about trying to meet a CPA goal.  Our <strong>SEO specialists</strong> work to rank sites organically, so our lenders don’t have to deal with link building and content writing.  Our publishers design websites using our iframe or banners to <strong>generate leads</strong>, and our lenders get to sit back and receive the leads as they come.</p>
<p>Are you interested in acquiring payday leads for <strong><a title="round sky" href="http://www.roundsky.com/" target="_blank">Round Sky</a></strong>?  If you run pay per click campaigns, do SEO, manage or create websites, you could monetize your traffic by partnering up with Round Sky.  <a title="contact us" href="http://www.roundsky.com/contact.html" target="_blank">Contact us</a> today to find out more about our<a title="affiliate and publisher sign up" href="http://www.roundsky.com/network/publisher-signup.html" target="_blank"> affiliate programs</a>.</p>
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