At Round Sky we are known for generating Payday Loan Leads, but we generate auto insurance leads as well. Joining the auto insurance industry is no doubt a profitable venture, but it is also highly competitive. Many friends of mine have ventured into auto insurance, only to see their businesses fail. That is why I was excited when we launched our auto insurance division. Cara Bricker heads our auto insurance division, bringing on new business and managing quality assurance. She works hard to ensure that our auto insurance lead sellers provide quality auto insurance leads for our insurance lead buyers. She brings on new auto insurance lead buyers as well.
As an affiliate manager it is my job to monitor quality as well. When an auto insurance lead seller signs up through our publisher network, it is my job to make sure that they meet our qualifications. We only accept legitimate sources of traffic such as search, display, email, SEO, etc. We do not accept any co-registered or incentivized traffic, so it is my job to make sure that our publishers are only sending over quality traffic sources.
At Round Sky, we also utilize state of the art fraud detection. Part of my job is to monitor the lead fraud scores of each of our many publishers. If a lead receives a fraud score they are filtered out of the network, so that our auto insurance lead buyers never see these highly fraudulent leads. I also receive an automated message any time a publisher submits fraud. Once a publisher submits fraud to our network they are notified, and a certain percentage of low quality leads will lead to termination as a publisher.
These are just a few of the ways we protect the quality of our auto insurance leads here at Round Sky. If you would like to learn more about purchasing auto insurance leads from Round Sky, please feel free to contact us today.